WMU Homer Stryker M.D. School of Medicine

  • Marketing and Public Relations Coordinator

    Job Locations US-MI-Kalamazoo
    Posted Date 2 weeks ago(1/10/2019 9:50 AM)
    Job ID
    # of Openings
    Target Salary
    20.22 to 23.59
  • Overview


    Western Michigan University Homer Stryker M.D. School of Medicine is seeking a Marketing and Public Relations Coordinator. 

    Under the direction of the director of Communications, assists in advancing the goals, objectives, and activities of the Office of Communications. Responsible for developing and implementing the medical school’s marketing and public relations strategy.


    • Develop and implement marketing, advertising, and communications strategy to support organizational objectives.
    • Design, develop, produce, and distribute marketing and communications materials.
    • Source and select appropriate promotional products to support organizational marketing strategies.
    • Research, write, edit, and produce clear and compelling marketing and public relations pieces for print, web, and social media.
    • Develop and maintain database tools.
    • Track marketing outcomes and prepare marketing reports by collecting, analyzing, and summarizing appropriate data.
    • Coordinate and plan events by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing/attendees lists.
    • Ensure messaging supports the WMed brand, image, and strategies.
    • List maintenance and template creation in MailChimp email marketing system.
    • Assist with writing press releases, speeches, and statements.
    • Availability to work occasional overtime to meet deadlines required.
    • Acquires knowledge for new technology and policy/procedure revisions.
    • All other related duties and special projects as assigned.


    • Bachelor's degree in marketing, public relations, advertising, business, communications, or related field.
    • A minimum of two years of experience and demonstrated success in marketing, public relations, or advertising.
    • Prior experience in an academic or healthcare setting is preferred.
    • Analytical and creative mind that will aid in identifying and capitalizing upon opportunities for furthering the medical school’s mission.
    • Ability to manage multiple priorities, projects, and deliver timely results.
    • Excellent interpersonal and communication skills, with the ability to form and maintain positive work relationships.
    • Experience in web, social media, and other electronic communications and preparing copy appropriate for all platforms.
    • Exceptional writing and editing skills, including the ability to write for a variety of audiences and communications mediums.
    • Knowledge and proficiency in word processing and file management Microsoft Office Suite, multi-media tools, electronic communications, and web searching as well as and other software as required by the department.
    • Experience with Adobe Creative Suite preferred.
    • Proficiency in using Mac computers.

    About Western Michigan University Homer Stryker M.D. School of Medicine


    As one of the newer US medical schools, WMed is an exciting environment to pursue an academic career. The medical school is a collaboration of Western Michigan University and Kalamazoo's two teaching hospitals, Ascension Borgess Health and Bronson Healthcare. The medical school is a private 501(c)(3) nonprofit corporation supported by private gifts, clinical revenues, research activities, tuition, and endowment income. WMed is fully accredited by the Liaison Committee on Medical Education (LCME) and also by the Higher Learning Commission (HLC). The inaugural medical student class graduated in 2018 after completing an innovative, patient-centered four-year curriculum that prepares them to be exceptional clinicians, leaders, educators, advocates, and researchers of tomorrow. There are more than 200 residents and fellows in ten residencies and three fellowships accredited by the Accreditation Council for Graduate Medical Education (ACGME). WMed has Joint Accreditation for interprofessional continuing education, which incorporates accreditation by the Accreditation Council for Continuing Medical Education (ACCME). The School of Medicine Clinics are housed in a modern 60,000 square foot clinical building on the Oakland Drive Campus and are accredited by The Joint Commission with recognition by the National Committee for Quality Assurance (NCQA) as a Patient-Centered Medical Home. The 350,000 square foot educational building on the W.E. Upjohn M.D. Campus located in downtown Kalamazoo underwent a $78 million renovation and expansion project including two laboratory research floors and a state-of-the-art Simulation Center that is accredited by the Society for Simulation in Healthcare. The Innovation Center on the Parkview Campus is a life science, technology, and engineering incubator serving the earliest startups to maturing companies with laboratory, office and conference space, access to core scientific equipment and expertise, and a wide range of support services.


    Kalamazoo is a wonderful and vibrant city, located midway between Chicago and Detroit. It is a short distance from Lake Michigan, and home to two nationally ranked institutions of higher learning, Western Michigan University and Kalamazoo College. Kalamazoo is known for its community focus and emphasis on access to quality education at all levels. The Kalamazoo Promise is a nationally renowned program in which graduates of Kalamazoo Public Schools receive free tuition to attend public and private colleges in Michigan. Kalamazoo and Michigan provide extensive entertainment and recreational activities, including opportunities to enjoy the outdoors, unique restaurants and shops, and a strong culture supporting the arts.


    Western Michigan University Homer Stryker M.D. School of Medicine is an Equal Employment Opportunity/Affirmative Action employer of females, minorities, individuals with disabilities, and protected veterans, and actively strives to increase diversity within its community. We provide a drug- and tobacco-free workplace.


    EEO Minorities/Women/Disabled/Protected Veterans.


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